Telepool, King Richard // February 3, 2020

Telepool Acquires Will Smith’s ‘King Richard’ in Germany, Reveals Berlin Market Premieres
https://www.imdb.com

vanity fair // January 20, 2020

Will Smith, the actor and rapper famous for such movies as Hitch, I Am Legend, and Men in Black, was onstage at the TechCrunch Disrupt conference, on October 2 in San Francisco, conducting an impromptu Bake-Off between four entrepreneurs to see who would get a cash infusion from Smith’s venture capital fund, Dreamers VC. 
https://www.vanityfair.com

Bad Boys For Life // January 15, 2020

Will Smith and Martin Lawrence bring the third 'Bad Boys' caper a middle-aged edge that grounds the '90s-nostalgia buddy-formula extravagance.
https://variety.com
https://www.rollingstone.com

spies in disguise // December 16, 2019

Spies In Disguise balances its absurd premise with clever action and a good heart: Review.
https://ew.com

bel air athletics // december 11, 2019

Will Smith Delivers a New Limited Edition Bel-Air Athletics Collection.
https://www.complex.com

Good Morning America // September 25, 2019

Will Smith celebrates his birthday with 'GMA'.
https://abcnews.go.com

westbrook launch // July 10, 2019

Jada Pinkett Smith & Will Smith Launch Multimedia Cross-Platform Venture Westbrook Inc.
https://deadline.com
https://www.hollywoodreporter.com

Red table talk Emmy nomination // March 21, 2019

Facebook’s ‘Red Table Talk’ Garners Daytime Emmy Nomination.
https://variety.com

threesixzero acquires westbrook entertainment // March 19, 2019

International entertainment and music management company Three Six Zero has acquired Westbrook Entertainment, the talent management company which represents Will Smith, Jada Pinkett Smith, Jaden Smith, Willow Smith, Kenna and Crespo.
https://variety.com
https://deadline.com

bucket list // February 27, 2019

Will Smith Debuts Facebook Watch Series 'Bucket List'
https://www.hollywoodreporter.com

ComplexCon & Jaden Smith // November 2, 2018

Jaden Smith to speak at 2018 ComplexCon in Long Beach, CA (November 3 - 4).
https://www.complexcon.com/

Bad Boys For Life Is Official // November 1, 2018

On Instagram today, Will Smith and Martin Lawrence confirmed that Sony’s Bad Boys for Life is finally going forward, and they’re respectively reprising their roles as Detectives Mike Lowery and Marcus Burnett.
https://deadline.com

Spies in Disguise Trailer // November 1, 2018

If you're looking to really highlight the insane gulf of charm between a smooth-talking super-spy played by Will Smith and a bird, you can't pick a better species. In the new Fox Family movie Spies in Disguise, that's exactly what happens. Smith's secret agent Lance Sterling is transformed into a pigeon by his awkward kitchen Q, Walter Beckett. 
https://www.complex.com

Forces of Nature collection // October 30, 2018

The rapper has designed a new sustainable Forces of Nature collection.
https://www.wonderlandmagazine.com
https://www.forbes.com/

Zenith Global Bottled Water Awards // October 25, 2018

JUST Goods wins the Zenith Global Bottled Water Awards for Best Packaging Solution for JUST Water.
https://www.zenithglobal.com/

Red Table Talk, Season 2 // October 22, 2018

Season 2 of Red Table Talk on Facebook Watch, begins with Jada, Willow, and Adrienne sitting down with Will Smith.
https://www.usatoday.com
https://people.com
https://www.eonline.com
https://www.washingtonpost.com

Food & Familia // October 12, 2018

Danny Trejo is attached to star in an ABC comedy project that boasts Will Smith among its executive producers. Peter Murrietta will write and executive produce the project. Trejo and Smith will executive produce along with Caleeb Pinkett and James Lassiter of Smith’s Overbrook Entertainment. ABC Studios will produce.
https://variety.com

Aladdin Teaser Trailer // October 11, 2018

Will Smith has granted your wish for a first look at Guy Ritchie’s Aladdin.
https://ew.com
https://www.forbes.com
https://www.indiewire.com
https://www.today.com
https://www.rollingstone.com
https://mobile.reuters.com

Bad Boys III // October 2, 2018

Reuniting Will Smith and Martin Lawrence as two of Miami PD’s most infamous officers has taken years to pull off, but a new draft of a script appears to have met with the producers’ approval and it looks as though production on the sequel is set to begin in early 2019.
https://variety.com
https://www.vibe.com
https://hypebeast.com
https://www.essence.com
https://www.cinemablend.com
https://www.complex.com

RTT New Episodes // October 2, 2018

Will Smith to Join Jada Pinkett for Some Red Table Talk in New Episodes of Facebook Watch Show.
https://people.com

JUST Water in Target // October 2, 2018

Will Smith & Jaden Smith Stock Up Target Store: "JUST" Water & Piggyback Rides
https://www.hotnewhiphop.com

Jaden x G-Star Raw // October 2, 2018

Jaden Smith Unites with G-Star RAW for "Forces of Nature" Collection. “The design inspiration came from the power of the planet.”
https://hypebeast.com

Eyes on the earth // October 1, 2018

With a consciousness-raising new clothing line out today, the Skate Kitchen star talks ‘kicking it with nature’, extreme thrills and harnessing the power of the planet.
http://www.dazeddigital.com

17.5M YouTube Views // October 1, 2018

In its first 48 hours, YouTube Original’s broadcast of Will Smith: The Jump acquired over 17.5 million views. The recap video of the event also ranked in first place on the YouTube Trending tab in the United States.
https://www.billboard.com
https://www.hollywoodreporter.com

Fiery 'Está Rico' Video // September 28, 2018

Will Smith, Marc Anthony and Bad Bunny joined forces to release their song "Está Rico" on Friday (Sept. 28), along with a steamy new visual for the track.
https://www.billboard.com

Bad Bunny, Will Smith, Marc Anthony  // September 28, 2018

Marc Anthony released “Está Rico,” a propulsive, lighthearted collaboration with Latin trap star Bad Bunny and noted “In My Feelings”-challenge-participant Will Smith on Friday.
https://www.rollingstone.com

Living his best life // September 28, 2018

Will Smith Is Truly Living His Best Life in the "Está Rico" Music Video.
https://www.popsugar.com

Mutiny, Maison Margiela // September 27, 2018

Willow Smith, Molly Bair And Pals Become Mutineers For Maison Margiela’s Latest Perfume.
https://www.elle.com

Maison Margiela // September 26, 2018

“Being who you are is an act of defiance,” says Teddy Quinlivan in one of the striking video teasers for Maison Margiela’s Mutiny—John Galliano’s first signature scent for the house—that was projected around the room before the designer unleashed his Maison Margiela collection. Quinlivan is one of six muses for the perfume—alongside Hanne Gaby Odiele, Sasha Lane, Willow Smith, Molly Bair, and Princess Nokia—who “each have a story to tell,” as Galliano has averred
https://www.vogue.com

Will Smith Bungee Jumped out of a Helicopter // September 25, 2018

Will Smith bungee-jumped out of a helicopter into the Grand Canyon for his 50th birthday.
http://time.com
https://www.complex.com
https://pagesix.com
https://www.vibe.com
https://www.huffingtonpost.com
https://mashable.com
http://www.tmz.com
https://www.billboard.com

Will’s 50th birthday // September 25, 2018

Will Smith Feels the Love on His 50th Birthday as Family Posts Sweet Tributes on Instagram
https://people.com

Cinematic Event Of The Year // September 25, 2018

The former Fresh Prince of Bel-Air star, who turned 50 on Tuesday, is celebrating his birthday by hurling himself into the Grand Canyon, and live-streaming it for the whole world to see.
https://www.refinery29.com

will’s fashion flashback // september 25, 2018

From sporting leopard print outfits and white fedoras to rocking classy suits and tuxes, the Suicide Squad star knows how to light up a room with his statement style.
https://www.eonline.com

Back on my shit // September 25, 2018

On his dad's 50th birthday, Jaden Smith premieres his newest song "Back On My Shit" via Zane Lowe and Beats 1 Radio.
https://revolt.tv

On the rvn // September 24, 2018

Young Thug has released On The Rvn, his second set of new songs in as many months. The EP features guest spots from Jaden Smith, 6lack, and Elton John, who appears on the recently leaked “High."
https://noisey.vice.com

Fresh prince air Jordan 5s // September 18, 2018

In celebration of the real Will Smith’s 50th birthday, Jordan Brand is re-issuing the popular “Grape” colorway with one key original detail – Nike Air. But as a nod to the character that campaigned for the Air Jordan 5s off-the-court popularity, the shoes won’t come attached with any shoelaces whatsoever – an obscure homage to the casual slip-on style employed by the boisterous teen. 
https://sneakernews.com

Jada Pinkett-Smith’s Year // September 18, 2018

Over the course of the past year, the actress-activist (who celebrates her 48th birthday today) did something we didn't see coming: She opened up—and not in the typical, well-rehearsed celebrity way. With the launch of her Facebook Watch show Red Table Talk, Jada really and truly let her guard down
https://www.eonline.com

the passion // September 17, 2018

Jaden Smith returns to drop off his latest visual from SYRE. His video for "The Passion" brings Jaden back to the purple and pink faded skies of the hills to threaten any adversaries who might feel comfortable sneak dissing the rapper. 
https://www.complex.com

Philasneakerguy68 // September 16, 2018

Will Smith, aka @philasneakerguy68, is back with another unboxing video. This time around, the Fresh Prince gets his hands on two pairs of kicks from the Paris Saint-Germain x Nike Air Jordan collaboration.
https://www.highsnobiety.com

Unboxing the air Jordan 5s // September 6, 2018

Will Smith Unboxes the 'Fresh Prince' Air Jordan 5. And debuts a friends and family exclusive version.
https://solecollector.com

Cultural Leadership Fund // August 22, 2018

The Andreessen Horowitz Cultural Leadership Fund (CLF) was announced with the goal of connecting the greatest cultural leaders in the world to the best new technology companies; and enabling more young African Americans to enter the technology industry
https://a16z.com

JUST & Boots UK Launch / August 21, 2018

Will Smith announces the launch of JUST Water in Boots locations.  
https://www.mirror.co.uk

Kid Cudi interviews Jaden Smith // August 20, 2018

Here, Jaden Smith chats with “big bro” Kid Cudi about life in the public eye, environmentalism, and what gives him hope.
https://vman.com

Skate Kitchen // August 6, 2018

Skate Kitchen, the movie, was directly inspired by the Skate Kitchen, a real life female-skewing skate collective co-founded by Vinberg.
http://www.papermag.com/

KOD tour // July 30, 2018

J. Cole Adds Jaden Smith, Earthgang & 'Kill Edward' as Guests on KOD Tour.
https://www.billboard.com/

Jump off // July 29, 2018

Will Smith to bungee jump over Grand Canyon on 50th birthday.
https://pagesix.com

Dreamers Fund // July 18, 2018

Will Smith is teaming up with Japan's World Cup soccer star Keisuke Honda to launch an investment fund this month, with the aim of raising $100 million of Japanese money and investing in U.S. startups.
https://www.hollywoodreporter.com

Will Smith Wins 'In my Feelings' // July 12, 2018

The so-called "In My Feelings" Challenge has dominated virtually every social media timeline. But now, it's all over. Will Smith accepted the challenge and he completely annihilated it. You can all go home.
https://noisey.vice.com

Cobra Kai Emmy Nomination // July 12, 2018

Cobra Kai was nominated for Outstanding Stunt Coordination For A Comedy Series Or A Variety Program - 2018
https://consequenceofsound.net

Jaden Smith's most exciting role // July 11, 2018

Will and Jada’s kid on skateboarding, summertime and his love/hate relationship with Instagram.
https://www.rollingstone.com

Jaden Smith releases 'SYRE: The Electric Album' // July 9, 2018

To celebrate his 20th birthday on Sunday, the actor and rapper droppedSYRE: The Electric Album, featuring “electric” takes of tracks last year’s SYRE,which peaked at No. 24 on the Billboard 200 and is certified gold.
https://www.billboard.com

Telepool Acquisition // June 26, 2018

Will Smith and director Marc Forster have teamed up to acquire Telepool GmbH, the German licensing and distribution company that is a major European player in theatrical and multi-platform distribution.
https://deadline.com

Jaden smith, 'ghost' // June 21, 2018

After debuting the song at Rolling Loud last month, “Icon” rapper Jaden Smith has now emerged with the official release of the Christian Rich, FnZ and HWLS-produced song “GHOST.”. 
https://hypebeast.com

Skate Kitchen Trailer // June 20, 2018

‘The Wolfpack’ Director’s Narrative Debut Stars Jaden Smith and a Badass Girl Skate Crew. Crystal Moselle puts her innate talent for letting real-life characters breathe onscreen to use in this stylish portrait of teen friendship.
https://www.indiewire.com

JUST water partners with Shania Twain // June 20, 2018

JUST Water will be the exclusive water of Shania Twain’s 2018 North American NOW tour. Both Shania Twain and Live Nation are on a mission to create a more sustainable environment by reducing single-use plastic and lowering the tour’s carbon footprint.
https://www.bevnet.com

Ethos // June 14, 2018

Celebrity funds from Jay Z, Will Smith and Robert Downey Jr. are backing a life insurance startup, making life insurance accessible, affordable and simple.  
https://techcrunch.com

Red Table Talk extends its first season // June 12, 2018

Red Table Talk is extending its first season on Facebook Watch with 13 additional episodes to the original 10, for premiere this fall.
https://deadline.com

'Live it Up', World Cup 2018 Anthem // June 8, 2018

Just a couple of weeks after unveiling the official 2018 FIFA World Cup song, Nicky Jam and Will Smith have released an equally thrilling video to accompany it. The visual for "Live It Up!," featuring Era Istrefi, serves as an ode to the sport of soccer no matter where it's played. 
https://www.billboard.com

Jada Pinkett-smith on 'red table talk' // may 7, 2018

Jada Pinkest-Smith is opting to get personal over political on her new Facebook Watch series “Red Table Talk.” 
https://variety.com

'cobra kai' 2nd season // May 1, 2018

‘Cobra Kai’ Renewed for Season 2 at YouTube Red. The series, which first dropped on the streaming service May 2, stars Ralph Macchio and William Zabka in their reprised roles from the 1980s franchise.
https://variety.com

Jaden Smith VISION Tour Dates, 2018 // March 3, 2018

Jaden Smith Announces 'VISION' Tour Dates: A North American Journey.  
https://hypebeast.com